The Sales Team Automation Difference

Sales Team Automation offers a unique value proposition to small and mid-sized organizations looking to enhance the effectiveness of their sales initiatives. From our intuitive and simple-to-use Web-enabled interface to our robust reporting and forecasting abilities, Sales Team Automation provides comprehensive SFA tools at close to 30 percent less than other Web-based SFA applications.  

Sales Team Automation features the following tools to make your sales team more effective and more responsive to customer needs.

Features:

• Lead Management
  
• Account Management
  
• Deal/Opportunity Management
  
• Forecasting
  
• MS Outlook Synchronization
  
• Sales Process Management
  
• Document Management
  
• Marketing Campaign Management
  
• Customer Case Management
  
• Contact/Task/Event Management

Lead Management
Using the lead management tools of Sales Team Automation (STA) sales reps will never miss a lead opportunity or allow a lead to fall through the cracks. STA can automatically interface with your company Web site to import and route leads from your Web site to the desktop of the proper sales rep. This reduces administrative costs in distributing Web-generated leads to proper sales channels while increasing lead response time. STA's lead management tools also allow sales reps to track lead source information, and rate the priority of leads. STA also gives sales managers complete visibility over how reps are managing and responding to leads. Ultimately, STA's lead management tools increase lead conversion-effectively pumping more opportunities into the sales funnel for increased overall sales.

Account Management
Once a lead has been converted into a potential new customer, STA's account management tools provide a complete account-centric approach to managing customer data. The account management tools include deal management, forecasting, document management, task management, and event management.

Deal/Opportunity Management
After accounts have been established, the relationship with a customer begins, and STA's Deal and Opportunity management provide sales reps the tools to properly track and mine sales opportunities. Deal management also allows sales managers to monitor the amount of deals in the sales pipeline at their various stages.

Forecasting
STA's forecasting tools track deals and opportunities as they progress through the sales funnel. As deals move though the sales process, the probability of a closed sale increases allowing STA's forecasting tools to more accurately project sales for a certain period. Accurate sales forecasting is fundamental in maintaining profitable efficiency within any organization.

Document Management
Whether it is contracts, proposals, RFPs, any sales process inevitably is document dependent. STA allows its users to save all documents associated with a deal or customer. Proper archiving of documents related to the sales process is critical for all sales organizations and STA makes it clean and easy.

MS Outlook Synchronization
STA now provides new users the ability to import and export Outlook files in and out of STA. This reduces implementation time and allows many sales teams the ability to start using Sales Team Automation today.

Sales Process Management
Built within STA's deal management tools is the ability for a company to implement its own unique selling process. This provides sales reps the tools to effectively step customers though the corporate sales process that is proven to increase close rates.

Marketing Campaign Management
A unique tool of STA allows sales and upper management the ability to track the effectiveness of marketing efforts by tracking sales back to the source lead source. By understanding which marketing campaigns produce the most closed sales, organizations can understand which marketing efforts are productive and which are not.

Customer Case Management
Case management is an essential part of STA and allows reps to properly handle and catalogue customer issues or service needs as individual cases files. This tool helps reps become more responsive to the needs of existing customers and is vital to their overall satisfaction.

Contact/Task/Event Management
STA provides the organization tools common in electronic organizers. This allows them to thrive in the STA environment without depending on other applications to support the sales effort. STA is an all in one sales force application fit for any size organization.

Solid ROI Results
Implementation of Sales Team Automation Standard Solutions generates solid ROI results. STA drives ROI by increasing revenue and decreasing software-related costs. Industry analysts project ROI on hosted SFA tools at an average of 15 percent and as much as 30 percent. See our ROI calculator and see how much value Sales Team Automation can add to your organization.