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November 1, 2004 - Sales Team Automation Names Kenneth Krogue As President and CSO.
Springville, UT. - November 11, 2004 -
Sales Team Automation, LLC, a leading provider
of on-demand customer relationship management
(CRM) products and services, today announced
it has appointed Kenneth Krogue to President
and Chief Sales Offices. Ken joins Sales
Team Automation with over 15 years of sales
management, marketing and contact center
operations experience.
"Ken is a seasoned sales executive with
strong leadership and management skills
and a solid track record at companies with
demonstrated growth and sales excellence,"
said David Elkington, Sales Team Automation's
CEO. "We are delighted to add an executive
of his caliber to the STA team and look
forward to his expertise and leadership
as we focus aggressively on STA's growth
and profitability."
Mr. Krogue will have responsibility for
building and managing the inside sales division,
affiliate and agent programs, marketing
and public relation initiatives.
"I am excited to become part of this growing
organization," commented Mr. Krogue. "Today
companies are in great need of solutions
like insidesales.comtm. I'm confident that
this timely focus on inside sales and web-based
lead generation, which are the hottest areas
of sales and marketing, as well as our strong
product, will enable us to experience increasing
growth over the long term. I am eager to
begin contributing to STA's ongoing success."
Prior to Sales Team Automation, Mr. Krogue
was one of the original founders of UCN
(NYSE:UCNN), where he served most notably
as the Chief Operating Officer. Prior to
UCN, he created and directed the inside
sales division at FranklinCovey (NYSE:FC),
a leading provider of time and life management
training systems. Prior to Franklin, Mr.
Krogue's experience includes serving as
Marketing Director for Infobases International,
Inc., an information database company, and
as Sales Manager for a Utah-based computer
reseller. He attended the United States
Naval Academy and earned a Bachelors degree
in Psychology from the University of Utah.
About Sales Team Automation, LLC.
Sales Team Automation is a leading provider
of advanced on-demand applications and services
that help businesses better communicate
with their customers, partners and employees.
Sales Team Automation's insidesales.comtm
solution provides integrated sales force
automation, customer service and support,
marketing automation, order management,
and analytics to help companies meet the
challenges of effective communication with
customers, partners and employees.
Sales Team Automation offers a unique value
proposition to small and mid-sized organizations
looking to enhance the effectiveness of
their sales initiatives. From our intuitive
and simple-to-use Web-enabled interface
to our robust reporting and forecasting
abilities, Sales Team Automation provides
comprehensive SFA tools at close to 30 percent
less than other Web-based SFA applications.
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