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July 15, 2005 - Sales Team Automation
Appoints Tim Ruff as COO.
Springville, UT. - July 15, 2005 - Sales
Team Automation, a leading provider of on-demand
customer relationship management (CRM) products
and services, today announced the addition
of Tim Ruff to its senior management team
as Chief Operating Officer (COO). In his
roll as COO at Sales Team Automation, Mr.
Ruff is responsible for overseeing the company's
insidesales.com product development, operations
and administration functions.
We are already experiencing significant
demand for the insidesales.com hosted CRM
application in both US and international
markets," said Kenneth Krogue, President
and CSO with Sales Team Automation. "We
are building an organization to take full
advantage of that business opportunity,
and the addition of Tim to our senior management
team will further strengthen the company
and develop our product offering."
Mr. Ruff has over 10 years experience in
the technology industry having been responsible
for operations, product development delivery
and business development in a number of
international companies. In addition to
UCN, a telecommunications company, Tim has
worked in senior positions for Pinnacle
Systems and Melaleuca.
While experienced in all aspects of business
from sales to operations, Tim excels in
the area of strategic development, and will
work to further strengthen Sales Team Automation's
place in the hosted application marketplace.
"As STA’s COO, Tim brings a new
level of organization and motivation to
the table," said David Elkington, Sales
Team Automation’s CEO. "His management
skills and his ability to get results are
real assets, and will reinforce and cement
our position as a leader in our industry."
About Sales Team Automation, LLC.
Sales Team Automation is a leading provider
of advanced on-demand applications and services
that help businesses better communicate
with their customers, partners and employees.
Sales Team Automation's insidesales.comtm
solution provides integrated sales force
automation, customer service and support,
marketing automation, order management,
and analytics to help companies meet the
challenges of effective communication with
customers, partners and employees.
Sales Team Automation offers a unique value
proposition to small and mid-sized organizations
looking to enhance the effectiveness of
their sales initiatives. From our intuitive
and simple-to-use Web-enabled interface
to our robust reporting and forecasting
abilities, Sales Team Automation provides
comprehensive SFA tools at close to 30 percent
less than other Web-based SFA applications.
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